Explain why the ratings in an IFE Matrix should be 4 or 3 for strengths, and 1

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Explain why the ratings in an IFE Matrix should be 4 or 3 for strengths, and 1 or 2 for weaknesses as compared to the EFE Matrix, where the ratings should be 1, 2, 3, or 4 among both the opportunities and threats.

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Strategic Management: A Competitive Advantage Approach, Concepts And Cases

ISBN: 9781292148496

16th Global Edition

Authors: Fred R David; Forest R David

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Question Posted: Jul 24, 2024 08:05 AM

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Explain why the ratings in an IFE Matrix should be 4 or 3 for strengths, and 1

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Strategic Management: A Competitive Advantage Approach, Concepts And Cases

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