Fisher et al. (2000) suggest that the 'retail innovators' of the 1st decade of the twenty-first century
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Fisher et al. (2000) suggest that the 'retail innovators' of the 1st decade of the twenty-first century will be the ones who best com- bine access to consumer transaction data with the ability to turn that information into action. Explain how and why Alpha will be, or will not be, a retail innovator in the twenty-first century.
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Strategic Management And Business Analysis
ISBN: 9780750642958
1st Edition
Authors: David Williamson , Peter Cooke , Wyn Jenkins , Keith Michael Moreton
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