Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful
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Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2016 Starbucks had more than 7,800 company-owned stores in the United States. How do you explain this difference? Is Starbucks bucking the trend of other food-service stores, or is something else going on?
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Brand Control and Consistency Starbucks places a strong emphasis on brand consistency and quality control By owning and operating its stores the compa...View the full answer
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Abdul Wahab Qaiser
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