Given that it is difficult to predict future market needs and trends in industries with long product

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Given that it is difficult to predict future market needs and trends in industries with long product life cycles (such as jetliners), how should managers deal with this uncertainty?

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Strategic Management Text And Cases

ISBN: 9781264124329

11th Edition

Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald

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