Given that it is difficult to predict future market needs and trends in industries with long product
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Given that it is difficult to predict future market needs and trends in industries with long product life cycles (such as jetliners), how should managers deal with this uncertainty?
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Strategic Management Text And Cases
ISBN: 9781264124329
11th Edition
Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald
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