How aware are you of the country of origin of different products you own? For which products
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How aware are you of the country of origin of different products you own? For which products do you care about the country of origin? Why? For those imported brands that you view positively, find out and critique how they are marketed in their home country. LO7
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780132490924
4th Global Edition
Authors: Kevin Lane Keller
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