How do you think about accomplishing your goals? One way to strategize your success is to use

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How do you think about accomplishing your goals? One way to strategize your success is to use a version of the stakeholder impact analysis. On a personal level, your internal stakeholders might be immediate family members, and close personal friends. External stakeholders could be neighbors, peers, funding sources, and managers. A key aspect presented in this chapter is to consider the point of view of a variety of stakeholders in meeting the goals of the firm. The same logic applies to many of your own personal or career goals as well. For instance, let’s say you are close to graduating from a university. How do your stakeholders view your job and career prospects? Do they want you to stay close to home? Do they encourage you to start a new business? As noted in the chapter, stakeholders will have different points of view and also different levels of impact upon your successes or failures.


1. List your personal goals. Which stakeholders are supportiveof these goals? Which are likely to try to block these goals?
2. Develop a plan to address key stakeholder concerns fromeach perspective. Can you find a pathway in the stakeholder analysis to build support for your key goals?
3. What would it take to implement your ideas/plans to move forward with these goals?

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Strategic Management

ISBN: 978-1260092370

4th Edition

Authors: Frank Rothaermel

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