Identify a company with a published mission statement on its website. Evaluate its mission statement along each

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Identify a company with a published mission statement on its website. Evaluate its mission statement along each of the following criteria:

a. Is the mission statement comprehensive? Is it concise?

b. Does the mission statement delineate in broad terms what products or services the firm is to offer?

c. Is the mission statement consistent with the company’s actual activities and competitive prospects?

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