Identifying the value chain.

1. Go to your local grocery store and walk down the cereal aisle, the soda and snack foods aisle, and the meat aisle. How many different brands do you see on each aisle? Which companies produce those brands? Research two companies from your search and use the value chain to describe each company. As you compare them, what key differences do you see in their value chain strengths and weaknesses?

How do their financial results differ?