In 2003 Cadbury Schweppes became more diversified albeit relatedly when it acquired Adams Confectionery, a

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In 2003 Cadbury Schweppes became more diversified

– albeit relatedly – when it acquired Adams Confectionery, a leading manufacturer of chewing gum. Was this a justifiable move? Why? Why not?

Has it turned out to be a successful strategy?

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Related Book For  book-img-for-question

Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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