In this chapter, we discussed how several companies such as Ford ( Learning from Mistakes opening incident) and Netflix ( Strategy Spotlight 7.4) adopted a localized international strategy.

Interview a manager in an organization with foreign market exposure and ask the following questions: (1) What are the main benefits of localizing products or services in your industry?, (2)

How do you manage the resulting complexity of localizing products or services?, and (3) Do you find it necessary to localize other value chain activities (such as HR management)? Then ask yourself this question: Do the responses indicate that the organization is guided by established industry best practices or systematic strategic analysis of the internal and external environment?