Is the luxury brand logic offered by LVMH a genuine synergy opportunity? How difficult might it be

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Is the ‘luxury brand’ logic offered by LVMH a genuine synergy opportunity? How difficult might it be to generate the potential synergy in question?

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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Question Posted: Jun 27, 2024 01:27 AM

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Is the luxury brand logic offered by LVMH a genuine synergy opportunity? How difficult might it be

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Strategic Management

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