=+• Keep in mind the nature and mission of your organisation and the reason you are developing the strategic plan. For example, a business or commercial organisation may aim to improve sales and marketing aspects, to provide evidence of economic viability, to ensure a return on investments and/or to generate profit. A nonprofit organisation may have very different primary reasons for writing a plan, such as to motivate people, to improve the quality of programming, to expand fundraising, to strengthen relations with stakeholders or to help in solving social problems.