Look back to Chapter 2 at Figure 2.3. Describe the context facing Zara. Focus especially on describing
Question:
Look back to Chapter 2 at Figure 2.3.
Describe the context facing Zara.
Focus especially on describing the driving forces that are affecting the fashion industry and the implications of these driving forces. Does Zara have what it takes to succeed in this context? Explain. What are the implications for its international strategy? L01
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