=+promising legal digital consumer music service to date. At the same event, Jobs also revealed a deal

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=+promising ‘legal’ digital consumer music service to date. At the same event, Jobs also revealed a deal with HP (Hewlett Packard) to produce a HP-branded version of the iPod and preinstall Apple iTunes software on all HP’s customers’

PCs and notebooks. According to Jobs, Apple’s goal is to get iPods and iTunes into the hands of every music lover around the world. Jobs is the original comeback kid. He was only 13 when he teamed up with Steve Wozniak to invent the world’s first PC in Jobs’ stepfather’s garage. The rest is history. Jobs left Apple in 1986 to set up a new computer company to do it all again. The alternative version is that Jobs was booted out

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Strategic Management Awareness And Change

ISBN: 9781844800834

5th Edition

Authors: John L. Thompson , Frank Martin

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