Provide an economic, supply chain and marketing analysis of the 'Forrester effect' in relation to machine tool

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Provide an economic, supply chain and marketing analysis of the 'Forrester effect' in relation to machine tool demand. How could it be minimized at AB machine tools?

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Strategic Management And Business Analysis

ISBN: 9780750642958

1st Edition

Authors: David Williamson , Peter Cooke , Wyn Jenkins , Keith Michael Moreton

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