Review the website of a company that you are familiar with. Discuss the extent to which that
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Review the website of a company that you are familiar with. Discuss the extent to which that organization has instituted the new principles of marketing according to Parise, Guinan, and Weinberg.
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Strategic Management: A Competitive Advantage Approach, Concepts And Cases
ISBN: 9781292148496
16th Global Edition
Authors: Fred R David; Forest R David
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