Strategy Exercise: There are many consulting firms that specialize in candidate assessment and selection.

Johnson & Johnson (J&J) is the world’s most comprehensive and broadly based manufacturer of health care products. J&J pursues a business strategy of serving the consumer, pharmaceutical, and medical devices and diagnostics markets with a focus on research-based, technology-driven products.242 The company’s credo prioritizes its responsibilities to its customers, employees, the community, and its stockholders in that order. Go to www.jnj.com and learn more about Johnson & Johnson’s credo.

Then answer the following questions.

a. In what ways does J&J’s focus on its credo and hiring people who fit its credo help the company perform well?

b. Use the Internet to identify at least five assessment tools that could help J&J identify applicants who fit its credo. Identify which ones you would recommend to J&J and describe why.