Take an industry of your choice and analyse one or more of the major competitors in terms

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Take an industry of your choice and analyse one or more of the major competitors in terms of their chosen competitive strategies.

As well as the Internet the following library sources might prove useful sources of information:

 Business Monitors (PA and PQ series)

 Annual Report of the Director General of Fair Trading (as a source of ideas)

 Monopolies and Mergers Commission reports, and Competition Commission reports, which usually feature a comprehensive industry analysis

 McCarthy’s (or similar) Index (press-cutting service for firms and industries).

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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