Using LVMH as a starting point, look into the barriers to entry in the perfumes industry. Other

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Using LVMH as a starting point, look into the barriers to entry in the perfumes industry.

Other companies to track are Estée Lauder, L’Oréal and Unilever. How successful have these leading companies been in controlling the distribution of their products through selected retailers?

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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