=+• What are our concrete promotional offers and other benefits for the sponsor? This is the most important part of the sponsorship proposal. It contains all services and benefits which an arts organisation can offer, including promotion, advertising and media coverage, as well as group benefits, benefits for the company’s personnel and guests, joint initiatives, and so on. Sponsorship levels or the amount a sponsor might wish to contribute are quite often closely related to the number of services and benefits that the sponsor receives in return. Outline the respective benefits for each sponsorship level.