What are the characteristics of the markets that this business serves? What are the factors that exist

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What are the characteristics of the markets that this business serves? What are the factors that exist outside the business unit that impact on its ability to pro- vide goods and services? Can trends in performance indicators be explained by this analysis?

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Strategic Management And Business Analysis

ISBN: 9780750642958

1st Edition

Authors: David Williamson , Peter Cooke , Wyn Jenkins , Keith Michael Moreton

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