What prompts a company to change from a global standardization strategy to a transnational strategy, and what
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What prompts a company to change from a global standardization strategy to a transnational strategy, and what new implementation problems arise as it does so? LO3
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Related Book For 
Strategic Management Theory And Cases An Integrated Approach
ISBN: 9781285184487
11th Edition
Authors: Gareth R. Jones, Melissa A. Schilling
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