What would you do if you were the strategic leader of Peugeot-Citron? In answering this question you

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What would you do if you were the strategic leader of Peugeot-Citroën? In answering this question you might also like to read Minicase 12.5 which looks at the alternative strategic approaches of Ford and General Motors.

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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