Why might an employee rated “walk-on-water good”

at the time of hire not live up to expectations? What can a company do to help new employees realize their potential?

Hallmark, founded in 1910, is the largest U.S. manufacturer of greeting cards and the owner of Binney & Smith, the maker of Crayola Crayons. The company pursues a differentiation and innovation strategy and uses creativity and emotion to help people connect to its products, including its stationery, party goods, photo albums, home decor, collectibles, a cable television channel, and books. Privately owned Hallmark has annual revenues of over $4 billion and employs 3,200 individuals at its corporate headquarters in Kansas City, Missouri, and another 12,000 around the world.