You work for a small company that has the leading position in an embryonic market. Your boss
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You work for a small company that has the leading position in an embryonic market. Your boss believes that the company’s future is ensured because it has a 60% share of the market, the lowest cost structure in the industry, and the most reliable and highest-valued product. Write a memo to your boss outlining why the assumptions posed might be incorrect. LO1
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Related Book For 
Strategic Management Theory And Cases An Integrated Approach
ISBN: 9781285184487
11th Edition
Authors: Gareth R. Jones, Melissa A. Schilling
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