1. Have you had any experience with a brand that has done a great job with relationship...

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1. Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the brand do?

Why was it effective? Could others learn from that?

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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Question Posted: Nov 11, 2024 05:00 AM

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

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