1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to...

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1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently?

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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Question Posted: Nov 11, 2024 05:00 AM

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1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to...

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

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