5. What do you think of the new branding challenges and opportunities that were listed in the...

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5. What do you think of the new branding challenges and opportunities that were listed in the chapter?

Can you think of any other issues?

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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