Appreciate the importance of patents, copyrights, trademarks, brands, and reputations in determining the competitiveness of a fi
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Appreciate the importance of patents, copyrights, trademarks, brands, and reputations in determining the competitiveness of a fi rm.
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Hospitality Strategic Management Concepts And Cases
ISBN: 9780470083598
2nd Edition
Authors: Cathy A Enz, Jeffrey S Harrison
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