Define actual and desired consumer knowledge about the brand (e.g., create a mental map and identify key

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Define actual and desired consumer knowledge about the brand (e.g., create a mental map and identify key sources of equity).

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 03, 2024 10:07 AM

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Define actual and desired consumer knowledge about the brand (e.g., create a mental map and identify key

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Strategic Brand Management Building Measuring And Managing Brand Equity

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