Define product differentiation, describe 11 bases of product differentiation, and how these bases of product differentiation can

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Define product differentiation, describe 11 bases of product differentiation, and how these bases of product differentiation can be grouped into three categories.

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Strategic Management And Competitive Advantage Concepts

ISBN: 9781292266954

6th Global Edition

Authors: Jay B. Barney, William S. Hesterly

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