Design (1) a central route and (2) a peripheral route attitude change strategy for an arts consumer
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Design (1) a central route and (2) a peripheral route attitude change strategy for an arts consumer in the tangible arts market who has no knowledge of the cultural fine arts but exhibits the sociocultural experiences, motivation, ability, and opportunity to participate. How are the two strategies different? What decision process will they follow? Explain. LPO98
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