Evaluate the potential of the extension candidate to create equity according to the three-factor model: Salience

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Evaluate the potential of the extension candidate to create equity according to the three-factor model:

• Salience of parent brand associations

• Favorability of inferred extension associations

• Uniqueness of inferred extension associations

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 03, 2024 10:07 AM

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Evaluate the potential of the extension candidate to create equity according to the three-factor model: Salience

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Strategic Brand Management Building Measuring And Managing Brand Equity

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