Explain why a company might prefer to use a balanced scorecard approach to assess its performance.

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Understanding Strategic Management

ISBN: 9780198859833

4th Edition

Authors: Anthony E. Henry

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Question Posted: Feb 26, 2024 07:00 AM

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Explain why a company might prefer to use a balanced scorecard approach to assess its performance.

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A company might prefer to use a balanced scorecard approach to assess its performance for several reasons Comprehensive Evaluation The balanced scorecard provides a comprehensive framework for assessi...View the full answer

Understanding Strategic Management

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