Identify how consumers usage of social media and digital marketing channels varies across markets. How can a
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Identify how consumers’ usage of social media and digital marketing channels varies across markets. How can a brand manager utilize this information to improve their brand presence in different global markets?
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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