International expansion appears to be a major growth opportunity for Netflix. Elaborate on the challenges Netflix faces

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International expansion appears to be a major growth opportunity for Netflix. Elaborate on the challenges Netflix faces going beyond the U.S. market. Do you think it is a good idea to rapidly expand to almost 200 countries in one fell swoop, or should Netflix follow a more gradual international expansion?

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Strategic Management

ISBN: 978-1260261288

5th Edition

Authors: Frank Rothaermel

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