_________________ Marketing and communications efforts are seamlessly integrated (or as close to it as humanly possible). The
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_________________ Marketing and communications efforts are seamlessly integrated (or as close to it as humanly possible). The brand communicates with one voice.
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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