Other sports teams benefit financially from playing a team with a superstar whom fans want to see.

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Other sports teams benefit financially from playing a team with a superstar whom fans want to see.

Do such positive externalities lower social welfare?

If not, why not? If so, what could the teams do to solve that problem?

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Strategic Management For Hospitality And Tourism

ISBN: 9780750665223

1st Edition

Authors: Fevzi Okumus Levent Altinay Prakash Chathoth

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