Pick 10 hospitality fi rms and then investigate which corporate strategy they are currently pursuing: concentration, vertical integration, or diversifi cation. A good source for company information is Hoover ’ s, Inc., a business research company that provides information on companies and industries available on its web site: www.hoovers

.com . The Nestle Library at Cornell University ’ s School of Hotel Administration also maintains a web site that provides links to key players in various hospitality industry segments at www.hotelschool.cornell.edu/research/library/links .

Put your analysis in a chart as follows:

Was it easy to identify a strategy, or did some fi rms pursue several strategies at the same time (i.e., vertical integration and diversifi cation)? What did you discover about the various fi rms? Is there a more or less popular strategy among the fi rms you picked? What does this tell you about creating value in hospitality fi rms?

Transcribed Image Text:

VERTICAL FIRM (LIST 10) CONCENTRATION INTEGRATION DIVERSIFICATION