What do you see as the role of the Internet in building brands? How would you evaluate

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What do you see as the role of the Internet in building brands? How would you evaluate the Web site for a major brand—for example, Nike, Disney, or Levi’s? How about one of your favorite brands?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 03, 2024 10:04 AM

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What do you see as the role of the Internet for building brands? How would you evaluate a Web site for a major brand, e.g., Nike, Disney, or Levis? How about one of your favorite brands?
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What do you see as the role of the Internet in building brands? How would you evaluate

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Strategic Brand Management Building Measuring And Managing Brand Equity

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