What do you think of the brand values pyramid suggested by Bain & Company consultants in The
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What do you think of the brand values pyramid suggested by Bain & Company consultants in The Science of Branding 2-1? How would you apply the framework to a particular brand? Do you think this set of elements yields any unique insights relative to the traditional Maslow’s hierarchy of needs?
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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