1. In Strategy Spotlight 8.1, we saw how TJ Parker took something that bugged him and turned...

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1. In Strategy Spotlight 8.1, we saw how TJ Parker took something that bugged him and turned it into a very valuable business. Consider something that bugs or has bugged you and develop a business idea to address this issue. Discuss how this business creates value for customers and whether the idea is a pioneering, adaptive, or imitative entry into the market.

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JAPHETH KOGEI

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