2. Caterpillar is a leading firm in the construction and mining equipment industry with extensive global operations.

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2. Caterpillar is a leading firm in the construction and mining equipment industry with extensive global operations. It has approximately 98,000 employees, and its revenues were $54 billion in 2018. In addition to its manufacturing and logistics operations, Caterpillar is well known for its superb service and parts supply, and it provides retail financing for its equipment. The following questions focus on Caterpillar’s value-chain activities and the interrelationships among them as well as whether or not the firm is able to attain sustainable competitive advantage(s).

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