Group exercise: In groups, consider the research questions in the box below. Each group selects one of the research questions. The task is in two parts:

1. Draw up a coding scheme for the types of behaviour that the group is interested in.

2. Design a sampling strategy for collecting the data.

Then bring the groups together to present their coding schemes, and compare them. What factors influence the content of the coding scheme and the choice of sampling strategy?

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Research question Do people buy more cold drinks in hot weather, and more soup in cold weather? Does the presence and type of background music in a store alter customers' buying behaviour? How do people use online help sources? When do people who work in different places (virtual teams) switch between media (instant messaging, email, video- conferencing, and phone) in order to manage a project? How does the conversational style adopted by a call handler influence the effectiveness of telephone helplines? In negotiations, how do same-sex and mixed-sex groups differ? What data How to to collect samplo