Interactive exercise: Conduct a brief literature research to identify a recent article or book on an ethnographic study in management research, or pick one of the publications listed in Table 7.3. Read and evaluate the publication to answer the following questions in writing:

How do the authors describe their methodology? How do they describe their role in the field? Do they detail the length/depth of their engagement with the field? What was their role in the field? Are there any important details missing?

How does the methodology of the study relate to its outcome?

Do you think it would have been possible to conduct the study with other methods? If yes, what would have been the advantages and disadvantages of using different methods?