LO5-3 Identify the pitfalls managers must avoid in striving to attain generic strategies. LO5-4 Explain how firms

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LO5-3 Identify the pitfalls managers must avoid in striving to attain generic strategies.

LO5-4 Explain how firms can effectively combine the generic strategies of overall cost leadership and differentiation.

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Strategic Management Text And Cases

ISBN: 9781260575255

10th Edition

Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

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