LO7-4 Explain the two opposing forcescost reduction and adaptation to local marketsthat firms face when entering international

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LO7-4 Explain the two opposing forces—cost reduction and adaptation to local markets—that firms face when entering international markets.

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Strategic Management Text And Cases

ISBN: 9781260575255

10th Edition

Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

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