Using the methodology illustrated in Table 4.3, do a weighted competitive strength assessment for your company and two other companies that you and your co-managers consider to be very close competitors.

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TABLE 4.3 Illustration of a Competitive Strength Assessment Key Success Factor/ Strength Measure Quality/product performance Reputation/image Manufacturing capability Technological skills Dealer network/distribution capability New product innovation capability Financial resources Relative cost position Customer service capabilities Sum of importance weights Weighted overall strength rating (Rating scale: 1 = very weak; 10 = very strong) Importance Weight 0.10 0.10 0.10 0.05 0.05 0.05 0.10 0.30 0.15 1.00 Strength Rating 8 8802O9 ini in 10 9 5 5 ABC CO. 5 Score 0.80 0.80 0.20 0.50 0.45 0.45 0.50 1.50 0.75 5.95 RIVAL 1 Strength Rating 5 7 10 1 4 4 10 10 7 Score 0.50 0.70 1.00 0.05 0.20 0.20 1.00 3.00 1.05 7.70 Strength Rating 10 10 4 7 RIVAL 2 10 10 7 3 10 Score 1.00 1.00 0.40 0.35 0.50 0.50 0.70 0.90 1.50 6.85 Strength Rating 1 1 5 3 5 5 3 1 RIVAL 3 1 Score 0.10 0.10 0.50 0.15 0.25 0.25 0.30 0.30 0.15 2.10 RIVAL 4 Strength Rating 6 6 1 8 1 1 1 4 4 Score 0.60 0.60 0.10 0.40 0.05 0.05 0.10 1.20 0.60 3.70