A firm may choose a strategy of cost leadership in an industry where customers are very price
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A firm may choose a strategy of cost leadership in an industry where customers are very price insensitive, e.g., in luxury goods. Given that most competitors will focus on differentiating their products in such an industry, is cost leadership a poor choice? What can a cost leadership strategy hope to achieve in such an industry?
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Strategic Management And Competitive Advantage
ISBN: 978-0133823929
5th Edition
Authors: Jay B. Barney ,William S. Hesterly
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