Between the following two firms, which one is more likely to be successful in exploiting its sources

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Between the following two firms, which one is more likely to be successful in exploiting its sources of sustained competitive advantage in its home market than in a highly competitive, nondomestic market:

(a) a firm from a less competitive home country or

(b) a firm from a more competitive home country? Why?

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Strategic Management And Competitive Advantage

ISBN: 978-0133823929

5th Edition

Authors: Jay B. Barney ,William S. Hesterly

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